Foax
I designed a motion sequence to introduce FOAX, a Web3 fintech platform simplifying crypto trading. The narrative followed Alex and Maria—young professionals overwhelmed by complex exchanges—who discover FOAX’s ease, security, and real-time trading.
motion design
web3
fintech
Project Overview
Client: FOAX (Web3 Fintech Startup)
Industry: Fintech, Crypto, Web3
Timeline: 3 weeks (2024)
My Role: Motion Designer
To make FOAX’s trading platform approachable, I created a cinematic explainer video featuring two relatable characters—Alex and Maria. The story illustrated their frustration with traditional crypto exchanges before discovering FOAX. Through smooth transitions, UI mockups, and animated sequences, the motion design showcased FOAX’s core benefits:
Ease of setup & navigation → simple onboarding in just a few clicks.
Real-time market updates → informed trading decisions at their fingertips.
Wide crypto selection → from Bitcoin to Ethereum and beyond.
Flexible money management → wallet storage or direct bank transfers.
Cost-effectiveness → affordable fees and the best rates.